Conscious Apparel

Making a Statement Without Saying a Word

At 4TTees, fashion isn’t just fabric — it’s communication. It’s Culture. It’s Conviction. And that’s exactly why I created my own Brand called Conscious Apparel, built around one simple but powerful idea: Making A Statement Without Saying A Word.

Not every message needs a microphone. For example, the "There Was More Than One Tulsa" is something some people still need to learn about. When the true American history is that every free town and Black community established after slavery was burned to the ground and its citizens murdered in the streets, burned in their homes and businesses. Understand there was more than one Black Wall Street. Sometimes the shirt on your back speaks louder than anything you could post, tweet, or debate. And that’s the energy behind every design in my collection.

To Each His Own — And That’s the Point

Let’s be real. Everybody won’t agree with everything I say, create, or believe. And honestly, that’s cool with me. My philosophy has always been to each his own. I’m not here to force-feed ideas or tell anyone how to think. I'm not here to debate any topic that I have formed an opinion on based on the 76 life cycles that I have existed on this so-called planet. I’m here to express what matters to me — and to connect with the people who feel it too.

Okay I'm not going to skip over that like didn't none of you guys notice the part about me saying that I'm 76. For those that really know me, know I really don't care for so called birthdays. If you want to know where the phrase, "You're older than you think originated from" Subscribe to the Blog Common Sense with your E-mail on the Home Page and read all about it when the Blog is Published. Now where was I, Oh Yeah, Conscious Apparel.

Conscious Apparel isn’t about preaching because to me preaching is about putting on a show. With me it's about perspective. It’s about wearing something that reflects your truth, your pride, your curiosity, or your courage. If it sparks a conversation, great. I try to create a link with each design that gives a little insight behind each Tee so if that conversation does happen you will have fuel for the fire. If it makes someone think twice, even better. If it simply makes you want to explore that Rabbit Hole for yourself, then it’s doing exactly what it was created to do.

Designs That Uplift, Inspire, and Explore

This country was founded on the backs of our ancestors and from our brothers and sisters from Africa along with so many other people of color. That Rabbit Hole runs deep because so many of you think that you are descendants of African slaves which is far from the truth. Another Rabbit Hole to explore and believe me when I tell you that one exploration just leads to another. The Black community has always been a source of strength, creativity, resilience, and brilliance. My designs aim to honor that — not with clichés, but with intention. You’ll find pieces that uplift. Pieces that empower. Pieces that challenge the narrative. And yes… pieces that dive down a few rabbit holes. Know that I am seeking knowledge everyday but if I post it believe me, I have done the research for myself and have learned to question the narrative and think for myself and not take root into something just because it is traditional.

Because sometimes the truth is layered. Sometimes history is hidden. Sometimes the story is deeper than what we were taught. Conscious Apparel gives me the space to explore those layers visually — through symbolism, bold statements, and art that carries meaning.

Where Fashion Meets Thought: The Common Sense Blog

If you’ve ever wondered what’s behind the designs — the ideas, the questions, the inspirations, the “why” — you’ll find it in my blog section called Common Sense.

That’s where I break things down. Where I unpack the topics that don’t always make it into the mainstream. Where I talk about culture, history, identity, and the things we all see but don’t always say out loud. Look forward to my upcoming Blogs where I really go behind the Religion that lately has become a topic of mainstream media. Is this something new or has it always been the focus of so-called worship. The focus of course being money. Turn a blind eye if you will but like I said before to each his own, but silence is one of the many tactics of the Oppressor. Look at how in this present day and time the 1st Amendment means nothing in the eyes of the Oppressor especially when those rights are infringed upon on those who thought they had rights meaning people who are of European descent because if we are being honest those Constitutional Rights where never meant for People of Color. Another Rabbit Hole which I'll be making Noise about.

They say if you start making NOISE against the machine you become a target. Well Common Sense is the voice. Conscious Apparel is the visual. Together, they tell the full story of what 4TTees stands for.

Wearing Your Truth

At the end of the day, Conscious Apparel is about expression. It’s about giving people something real to wear — something that reflects pride, awareness, curiosity, and individuality. You don’t have to shout to be heard. Sometimes the right design does the talking for you.

And if someone doesn’t agree with the message? That’s fine. That’s freedom. That’s life. To each his own.

But for those who do connect with it — welcome to the Revolution which will not be TELEVISED, it will be STREAMED.

NEW GENERATION

OLD REVOLUTION